Next time you study class photos in an old yearbook or scroll through albums of happy faces on social media, look at all the different smiles you see — like, really look at them. You’ll probably be shocked by how vastly different they are. While you may assume that a smile is just a smile, Philips Sonicare has developed a toothbrush that treats your chompers like the chewing, whistling, smiling snowflakes that they are: the Philips Sonicare DiamondClean.

The DiamondClean is endowed with Philips Sonicare technology, which means it’s already vastly superior to a regular toothbrush. With 62,000 brush movements per minute, it delivers a month’s worth of manual brushstrokes in just two minutes. But this innovation in oral hygiene does more than remove seven times more unsightly plaque than a regular toothbrush: It allows you to customize the brushing experience.

1, 2, 3, 4, 5 Distinctive Settings

Different people have distinct preferences when it comes to oral hygiene. Your teeth and your neighbor’s teeth may prefer very different cleaning methods. In fact, your pearly whites might want one type of clean in the morning and a different one at night. Philips is well aware of this, which is why they gave the DiamondClean five distinct cleaning levels: Clean for exceptional everyday cleaning, Gum Care for a light gum massage, Polish to brighten and polish your teeth, Sensitive to gently clean teeth and gums, and White to effectively remove surface stains and whiten teeth. This variety of modes means you can always get the brushing experience you want.

What’s in the Box?

A technological beauty like the Philips Sonicare DiamondClean is way more than what you get as a giveaway in a plastic baggie at the end of dental visit. The DiamondClean comes packaged with two whitening brush heads, a contactless bespoke charging glass (it may be pretty, but it’s still safe to use for the ol’ rinse-and-spit), a lightweight charging case for portable power and protection, and a charging cord that connects the travel case to a USB port or power outlet. Kind of makes you feel bad for those lonely manual toothbrushes without any sleek accessories to keep them company.

Pick a Color, Any Color


Your morning brushing routine is important for obvious hygienic reasons, but it’s also your first encounter with that handsome mug of yours. That visual can set the tone for the rest of your day, so there’s a lot riding on aesthetics. Fortunately, Philips Sonicare expanded their palate to give you four unique color options when choosing your DiamondClean: white, pink, black, and amethyst. Want to see a sleek, elegant image in the mirror? Look no further than the DiamondClean Black Edition. Searching for something vibrant and sophisticated? Try the jewel-tone Amethyst Edition. Feeling snazzy yet?

Has Power, Will Travel


Innovations in charging tech has made traveling with gadgets a lot easier. With all the technological consideration Philips put into the Sonicare DiamondClean, it makes sense that they created a unique travel charging case that powers the DiamondClean alongside your other beloved gadgets. The DiamondClean USB cord turns your laptop into a portable charging station, which means you won’t have to stuff a separate charging apparatus into your carry-on. It’s one less thing you have to mentally check while stumbling out the door for a 6am flight. (And, even if you do just chuck your DiamondClean into your dopp kit, the device has up to three weeks’ battery life on a full charge, so unless you’re shipping off for a tour of duty in the Foreign Legion, you’re going to be fine.)

Get Accustomed to Custom

Sure, the sheer number of grooming tools and products in existence can feel overwhelming, but there’s a lot to be said for a customized routine. Once you’ve perfected your product lineup, you won’t want to make any substitutions — and, suffice it to say, the free hotel toiletries you’re provided with when traveling for business (or, god forbid, an airplane toothbrush) don’t hack it.

Worry not: With the Sonicare DiamondClean travel case, you can pack up your personalized toothbrush alongside that handcrafted shoe horn and the small-batch aftershave you’ve come to love, no problem. Sure, the hotel probably provides all those things, but they wouldn’t be your things, now would they?

Now that your teeth have had a taste of a customizable cleaning experience, they won’t be satisfied by a run-of-the-mill manual toothbrush. Can you blame them? Forget the heart, the teeth want what the teeth want. For more info about the Philips Sonicare DiamondClean and what it can do for your smile, head here — or visit PhilipsSonicare.Kinja.com for more 21st-century oral hygiene magic.

This post is a sponsored collaboration between Philips Sonicare and Studio@Gawker.

Images by Alan Kwon.